acme.com/pricing

Maya

Usability score

6.8/10

8.4/10

5.2/10

Maya Chen

Product manager

Friction

“I looked in the footer first. The team plan hides behind a toggle.”

Task · Find the team plan

Arjun Rao

First-time founder

Task done

“Signed up in under a minute. The big button made it obvious.”

Task · Start a free trial

Lena Weber

Retired teacher, 64

Issue

“The small grey print is hard to read on my laptop.”

Task · Read the refund terms

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